Manifest
Clear in claim, simple in use.
Six principles we build care products by. Not for a press release — for every label, every product page, every email.
- 01
Specifications before adjectives
Every product has a specification you can verify: g/m², ml, pH, wash cycles, dimensions. We write "300 g/m² microfiber" instead of "premium feel experience". When a claim needs numbers, it gets numbers.
- 02
Restraint as craft
We make few products and we make them well. Six SKUs, no limited editions, no seasonal variants without reason. When we add something new, it's because it closes a real gap — not to make the range look bigger.
- 03
One voice, two worlds
We sell to people who drive a well-kept car and at the same time pay attention to plastic waste at home. Both worlds want the same things: concentrated active ingredients, reusable textiles, honest contents.
- 04
Earn the purchase, don't force it
No countdown timers, no invented "only 3 left in stock" signs, no exit-intent popups, no spin-to-win discount wheel. You decide in your own time. We give you specs, the photo, and a clear price. The rest is up to you.
- 05
Anti-template as default
When a design pattern is "what everyone does", we do it differently on purpose. No italic-accent headlines, no stock photos on marble, no identical four-column grids of praise. We let the typography, the photo, and the specification speak for themselves.
- 06
What's open, we say here
We're not perfect and we don't pretend to be. Microfiber cloths ship from the factory in a plastic sleeve — industry standard, but not where we want to land. Shipping is not yet carbon-neutral. And we don't have a take-back program yet for worn-out cloths.
We're working through these step by step. We name them openly so you're not surprised when you unbox, and so you can hold us to our word when we promise progress.
Zero Waste in Arbeit.
Wo wir heute stehen, was wir bewusst getan haben, und woran wir noch arbeiten.
Pflanzlich basiert
Formulierungen mit biologisch abbaubaren Tensiden. Wirksam und umweltverträglich. Die Inhaltsstoffe stehen vollständig auf dem Etikett, ohne kreative Marketingnamen.
Wiederverwendbar
Mikrofasertücher und Bürsten halten Jahre. Keine Wegwerfartikel, keine Mikroplastik im Abwasser.
Versand ohne Plastik
Recycelter Karton, Papierband, keine Luftpolsterfolie. Die Mikrofasertücher selbst kommen noch in der originalen Schutzfolie aus Plastik. Eine papierbasierte Alternative ohne Faserabrieb suchen wir.
Konzentriert formuliert
Mehr Wirkstoff, weniger Wasser. Eine Flasche reicht für mehrere Anwendungen.
Wir machen die Pflegeprodukte, die wir selbst täglich benutzen. Und wir sagen ehrlich, was drin ist, auch wenn das weniger glamourös klingt als das, was andere auf ihre Etiketten schreiben.