Manifest
Clear in claim, simple in use.
Six principles we build care products by. Not for a press release — for every label, every product page, every email.
- 01
Specifications before adjectives
Every product has a specification you can verify: g/m², ml, pH, wash cycles, dimensions. We write "300 g/m² microfiber" instead of "premium feel experience". When a claim needs numbers, it gets numbers.
- 02
Restraint as craft
We make few products and we make them well. Six SKUs, no limited editions, no seasonal variants without reason. When we add something new, it's because it closes a real gap — not to make the range look bigger.
- 03
One voice, two worlds
We sell to people who drive a well-kept car and at the same time pay attention to plastic waste at home. Both worlds want the same things: concentrated active ingredients, reusable textiles, honest contents.
- 04
Earn the purchase, don't force it
No countdown timers, no invented "only 3 left in stock" signs, no exit-intent popups, no spin-to-win discount wheel. You decide in your own time. We give you specs, the photo, and a clear price. The rest is up to you.
- 05
Anti-template as default
When a design pattern is "what everyone does", we do it differently on purpose. No italic-accent headlines, no stock photos on marble, no identical four-column grids of praise. We let the typography, the photo, and the specification speak for themselves.
- 06
What's open, we say here
We're not perfect and we don't pretend to be. Microfiber cloths ship from the factory in a plastic sleeve — industry standard, but not where we want to land. Shipping is not yet carbon-neutral. And we don't have a take-back program yet for worn-out cloths.
We're working through these step by step. We name them openly so you're not surprised when you unbox, and so you can hold us to our word when we promise progress.
Less waste, honestly.
Where we stand today, what we've done on purpose, and what we're still working on.
Full transparency
A pH-neutral, fragrance-free cleaner, made in Germany, not classified as hazardous. The complete ingredient list is on the label and in the datasheet under EU Detergents Regulation 648/2004 — no "plant-based" or "eco" claims we can't back up.
Reusable
Microfibre cloths and brushes last for years, not single-use. A wash bag helps catch fibres — synthetic microfibre does shed some.
Less plastic, honestly
The cleaner set ships in a printed cardboard box with no plastic filler inside. The microfibre towels still come in poly bags, and the spray bottle is plastic. Not plastic-free — we're working on it.
Built to last
The microfibre is rated for up to 300 washes and the brush has a wooden body — tools that stay in use instead of the bin.
We make the care products we use ourselves, every day. And we tell you honestly what's in them — even when that sounds less glamorous than what others put on their labels.